Kouk Creatives partnered with Ensemble Magazine, a leader in the fashion and media industry owned by Stuff Limited, to create a vibrant and user-friendly website. The project involved comprehensive web development and content management to showcase the latest in fashion, culture, and wellbeing, tailored to New Zealand's discerning fashion influencers.
Recently, the team at Kouk Creatives was approached by Ensemble Magazine to develop a fresh, bold website aligned with the latest in fashion, culture, and lifestyle.
The project commenced with a clear style guide from Sorbet Design, aiming to create a platform that was both impactful and easy to maintain. Initial development laid the groundwork for a dynamic site that would later be seamlessly integrated into the broader rebranding efforts of Stuff Limited, featuring new colors and fonts designed to engage fashion-forward New Zealanders.
The redesign focused on accommodating extensive content ranging from high-fashion insights to wellness trends, which was essential for attracting the targeted audience of influencers and trendsetters.
Using innovative Finsweet plugins and Memberful integrations, we introduced advanced functionalities like tailored user metrics and exclusive membership services, enhancing user engagement and backend manageability on Webflow.
Throughout the development process, Kouk Creatives maintained a fluid communication channel with Ensemble Magazine, allowing for iterative updates and refinements.
This collaborative approach ensured that the website not only met but exceeded client expectations, particularly during significant events like the NZ Fashion Week, which required rapid content scaling.
The final product launched in 2022, redefining how Ensemble’s audience interacts with fashion content online, culminating in a platform that is both visually stunning and highly functional.
